If you’re only sharing your video on a single platform, you could be missing out on a huge opportunity to reach an even larger audience. After all, you’ve put a lot of effort into creating a great video, so why not make the most out of it?
Fortunately, video content provides the most opportunity for repurposing in multiple ways across many different platforms. In this post, we’re going to show you how you can turn one video into more than 35 pieces of content easily!
If you’re wanting to repurpose your latest video, start with the “low hanging fruit” which is to re-share your video on the platforms that support long-form content (i.e. videos longer than a minute).
Certain social platforms may give you the option to share a link to your video, however we would strongly recommend against this!
That’s because – whether on Facebook, Twitter, LinkedIn, etc. – these platforms will always favor “native” content, or in this case, videos uploaded directly to their platform. These social networks want to keep you on their platform longer, and so they will reward your post with higher reach when you upload natively.
That being said, let’s go through the different platforms where you should post your full-length video, and how to go about doing it...
The “Watch” tab within the Facebook app, is basically Facebook’s version of YouTube. They support videos up to 20 minutes, and they even encourage videos longer than 3 minutes.
If you’ve spent any time on Facebook Watch, you most likely have come across videos that have been resized to square, include an eye-catching headline as well as video captions. That’s because these elements get you the most attention on this platform, and adding them are the best ways to repurpose your video for Facebook Watch.
Zubtitle is a tool that can help you to achieve this same look. On top of its ability to help you repurpose across multiple mediums, Zubtitle can convert your video into a square social video with captions and a headline.
Instagram TV (or IGTV) has slowly grown in popularity. Instagram’s YouTube rival is a vertical viewing experience that allows you to upload videos longer than 60 seconds on the platform. And though it now supports widescreen videos too, IGTV’s interface is made for vertical-sized videos, and in order to make the most out of this platform, you should resize your video to the 9:16 aspect ratio.
You can resize your widescreen video to a vertical video using Zubtitle. In addition, since you can share a preview of your IGTV video on the Instagram feed, you should consider adding a headline and captions to grab the attention of those scrolling through Instagram with their sound off.
These days, it's easy to assume that virtually all videos are created for YouTube, but this is not the case anymore. Today, there are creators who focus solely on LinkedIn, IGTV, TikTok, and more. So, while there are those who haven’t made YouTube their primary focus, it may still be worth repurposing your content for YouTube too.
The benefits of YouTube include the ability to be found through YouTube’s search by writing a good title and description, as well as the potential be able to monetize your content.
While YouTube does allow alternative upload sizes, widescreen videos are still the standard. So if you’re used to posting vertical or square videos on another platform, you’ll want to upload a widescreen version for YouTube.
If you used a headline on your video, you can often reuse this as your YouTube title. And if you added captions to the video using a tool like Zubtitle, you’ll want to use a version of the video without the captions burned in. Instead, upload your SRT (caption) file within the YouTube editor, which will create YouTube closed captions.
Blog content provides the most potential for SEO, especially when it comes to your website. With any “talking head” or explainer video, it is almost a no-brainer to convert the speech in your video to a text blog article.
Traditionally, this has not been an easy task, but Duplikit has changed that. Duplikit transcribes your video and spits it out as text formatted with paragraph breaks, and offers quick tools for adding Headings (H1, H2, etc.), images, and more. Just upload your video to our Video to Blog Converter, and see for yourself!
LinkedIn Articles are one of the most popular forms of content on the platform. There are few better ways to demonstrate your authority on a certain subject.
Similar to the point above, you can turn your video into a LinkedIn Article using the Video to Blog feature. When you post your article, don’t forget to embed any LinkedIn videos you may have also repurposed that correspond with the post.
Sharing your content as an article on Quora can also be a hugely beneficial way to boost your content’s SEO potential. Quora helps people find the answers to the internet's most pressing questions, and it’s very often included as a top 10 search result on Google. Chances are, your video content (or a portion of it) answers a question posed on the platform.
First, find a question asked by Quora users that your video already answers. Next, use Duplikit’s Video to Blog service to convert your video to an article-friendly format. Then pick out the snippet of text that answers the question and post it.
If you’ve ever thought about starting a podcast, it’s never been easier to do so, especially if you’re already producing great videos. Your video can easily be converted to a podcast by using just the audio from your video. Add a custom intro and outro that is relevant to podcast listeners, and you’re ready to go!
Using Garageband or similar software, you can quickly extract the audio from your video, allowing you to download it as an MP3 File and upload it to your podcast RSS feed.
"Flash Briefings" are essentially micro-podcasts which are made for devices such as Echo Dot, Google Home, etc. This new form of audio-only content is slowly growing in popularity. On Amazon’s Echo devices, users can add/subscribe to Flash Briefings and receive weekly news or tips simply by saying, “Alexa, play my Flash Briefings.”
Since Flash Briefings are shorter in nature, you can often turn a longer video into multiple episodes for a flash briefing. For example, if you have a video with 5 main points, each of those points can become an episode. So, one video turns into 5 Flash Briefings.
Long-form video content is often not compatible with some of the newest social networks that favor shorter videos. But what you can do is turn your long-form content into what is called “micro-content,” or “micro-videos” in this case.
Let’s look at how we can repurpose one video into multiple short videos for social media:
Instagram feed (profile) videos can only be 1 minute long. Assuming again that our staple piece of content (our long video) contains 5 main points, we can divide these into 5 videos that are up to 1 minute each. IG videos that work the best are square ones that have a top border headline and captions on the bottom.
With Zubtitle, you can trim your video down to 1-min. clips, then in just a few clicks, output a square video with headline and captions. Repeat this for each of your video’s points to turn one video into 5+ micro-videos quickly, and share them over the course of several days on IG!
You can also repurpose the points in your video as Instagram Stories. While IG stories are 15 seconds each, Instagram allows you to upload up to 1-minute which will be automatically spliced into four Stories.
Stories are always formatted vertically, so while you’re repurposing your 1-min. video points for the IG Feed, why not take the extra step to size these for vertical as well so that you can share them in your Instagram Stories.
LinkedIn videos have become extremely popular on the platform in the last several years. LinkedIn videos can be up to 10 minutes long, however the most successful videos clock around 2-3 minutes in length.
Again, to make the most out of your 5-point video you should use repurpose it on LinkedIn as 5 micro-videos. A headline and captions are crucial to include on LinkedIn videos since 80% of users are scrolling with their sound off. Plus, square videos tend to give you the most visibility on both the desktop and mobile news feed.
TikTok is no longer just a silly, lip-sync platform for teens, and right now the organic reach is insane! Many creators have already begun to share quick tip videos this platform, and there’s a good chance that your individual video points can be repurposed on TikTok.
Similar to the way we repurpose Instagram Stories, TikToks need to be vertical in size and 1 minute long.
Twitter also has it’s own native videos, and they allow uploads up to 2 minutes and 20 seconds.
Repurposing your video on Twitter will also require converting it to several micro-videos to meet the 2:20 length requirement. Resizing to square and adding a headline/captions also comes highly recommended.
So there you have it! You now know how to turn one video into more than 35 pieces of content, and do it with very little effort!
If you want to make the most the most out of your video content, be sure to try out Duplikit and let us know what you think!